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Customer Spotlight—365 Retail Markets

At-a-Glance:

This Information Tech and Service Provider overcame an expensive and outdated ISP along with the challenge of no other carriers in the area. 

Customer:

365 Retail Markets

Industry:

Information Technology & Services

Services:

Employee Number:

260

Background:

365 Retail Markets started in the basement of CEO and Founder Joe Hessling, with just paper, a pencil, and a rotary house phone. Over the last decade, the company has grown becoming a global leader in self-service convenience technologies ranging from vending, dining, mobile, and micro markets.  

Challenge:

365 Retail Markets faced an outdated and expensive ISP that was inherited from the previous occupant. They were looking to expand outside of their data closet into something more robust and reliable. While looking around at ISP’s, 365 Retail Markets were told there were no connections to their building which left them stranded. 123NET had to figure out how to profitably build into the new area and get network connectivity to businesses in that area.  

Solution:

Both parties saw a good opportunity in working together and 123NET brought in new lines to their building and into the entire area, giving them a great deal and a new internet connection option. They also decided to colocate their data within 123NET’s Tier 3 Carrier Neutral Data Center.

Results:

The results of this connection were growth with reliability for their offices and business’ backend. They have grown significantly since the installation of 123NET’s services. With two locations, they can connect their businesses with 123NET’s internet and utilize colocation space at the main data center hub in Southfield. Their business infrastructure is way more reliable as a result. As they continue to grow, they plan on expanding their office and Data Center solutions to fit their expanding needs.   

Partnership:

“123NET offered us a deal when no one else would. Between bringing new high-speed reliable internet, direct connection to their data center, and very helpful staff, they have solidified us as a customer to grow with.”

365 Retail Markets Senior Architect Robert Heller

The Benefits of Internet Exchange Points  

An Internet Exchange Point (IXP) acts as a virtual intersection where multiple networks interconnect and bilaterally exchange traffic, known as peering. Instead of going through an Internet Service Provider (ISP) to access a website, organizations and businesses have a direct connection without going through the middleman. 

At times, an IXP is similar to a metro airport with the internet having regionally located hubs that assist with the delivery of data and information. The Detroit Metro Airport (DTW) serves as a hub for traveling passengers while the Detroit Internet Exchange (DET-iX) acts as a crucial hub for delivering information and data. Instead of airline companies centrally gathering at airports to exchange passengers, ISPs peer together at IXPs to transfer mass amounts of data. 

IXPs boast many benefits to members and those associated with them such as:  

1. REDUCING COSTS

Normally, traffic is exchanged freely between members of an internet exchange. By having direct interconnection, traffic stays local, instead of routing from one service provider to another. Thus, reducing latency and costs via an ISP’s upstream provider. Depending on overall traffic, upstream ISPs would be charging per megabit for content transferred which can be costly and add up over time.  

2. REDUCING LATENCY

Network latency, the time it takes for data to go from the source to the destination, is measured in milliseconds. By peering locally at an IXP, members shorten their path to internet destinations hosted behind other IXP member networks, reducing latency, improving round-trip time and overall costs. 

3. STRENGTHEN LOCAL INTERNET CONNECTIVITY

Academic institutions, content providers, carriers and businesses benefit by exchanging traffic locally versus transiting traffic to their ISP.  

Internet Exchange Members can be any organization or business that has an autonomous system number (ASN) and advertises IP addresses using the border gateway protocol (BGP). Many times, content providers peer with ISPs to get their content in the hands of the customers as well as peering with other content providers at IXPs. 

The DET-iX was founded in 2014 with five members. As of May 2020, it has grown to 48 members and continues to rise to new heights. It is one of the largest not-for-profit internet exchange points in the world. DET-iX connects Michigan communities and businesses, allowing members to pass direct traffic freely. 

ABOUT DET-IX    
The Detroit Internet Exchange (DET-iX) is a not-for-profit Regional Internet Exchange Point (IXP) with a switching fabric expanding throughout Southfield, Michigan. Membership and ports are free. The collaboration of carriers, ISPs, Content Providers, and Enterprise Businesses connected to DET-IX allow for traffic to be exchanged freely, rather than paying to make the connection. This not only reduces the cost of exchanging traffic but provides localization of traffic for the 4.5 million inhabitants of the Detroit metro area. For more information, visit www.detroitix.com.    

ABOUT 123NET  
123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.  

OUR MISSION: BUILDING NETWORK TO MAKE MICHIGAN COMMUNITIES AND BUSINESS THE BEST CONNECTED ON THE PLANET.  

BIG CITY Bandwidth: 123NET Helps Increase Carrier Connectivity in Port Huron, Michigan

SOUTHFIELD, MI., July 8, 2020 – 123NET, a Michigan data center and network services provider, is planning to turn up five dark fiber small cell sites in Port Huron with a large national carrier over a 10-year-period. This will let the carrier expand its wireless network through their own robust cellular connectivity that can be customized to meet their needs.

These small fiber cell sites will operate on 123NET’s Dark Fiber backbone within Port Huron, which has reached over 1,500 lit buildings across the State of Michigan. These installations will connect directly from from the small cells to a central office via several fibers.

123NET Carrier Relations Manager Bob Evenson said this is a fantastic way to help out our carrier partners and increase connectivity for Port Huron.

“It’s really great to see how 123NET continues to help our carrier partners on both the cell backhaul and wireline side of our business. In this case, we have a larger tier 1 wireless provider looking to connect their small cell sites in Port Huron for the next 10 years and beyond,” Evenson said.

This dark fiber network backbone will help make Port Huron one of the strongest connected communities in Michigan and provide bandwidth speeds comparable to other large cities across the USA.

The turn-up of these small fiber cell sites will occur in the fall of 2020. 123NET looks forward in partnering with carriers to further connect Michigan communities and businesses.

ABOUT 123NET

 123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.

OUR MISSION: 

BUILDING NETWORK TO MAKE MICHIGAN COMMUNITIES AND BUSINESS THE BEST CONNECTED ON THE PLANET.

ABOUT DET-iX 

The Detroit Internet Exchange (DET-iX) is a not-for-profit Regional Internet Exchange Point (IXP) with a switching fabric expanding throughout Michigan. Membership and ports are free. The collaboration of carriers, ISP’s, content providers and enterprise businesses connected to DET-IX allows for traffic to be exchanged freely, rather than paying upstream service providers for the connection and traffic. For more information, visit www.detroitix.com. 

123NET Expands Data Center Portfolio with Megaport

SOUTHFIELD, MI., Wednesday, June 24, 2020 – 123NET, Inc. (123NET), a Michigan data center and network services provider, expands its carrier neutral data center portfolio by adding Megaport, a global leading Network as a Service (NaaS) provider. Megaport’s software defined cloud connectivity solutions enable 123NET’s clients to reduce operational costs, increase control and scale by leveraging their on-demand, API integrated, cloud connectivity to leading Cloud Service Providers (CSPs). 

The connectivity between 123NET & Megaport strengthens and diversifies Michigan’s options for businesses and end users. This allows customers to have direct, private connections when communicating with their cloud environments, such as AWS, Microsoft Azure, Google Cloud, IBM Cloud, and Oracle Cloud among others.  

“We are delighted to support 123NET’s mission to provide better and more flexible connectivity to the growing number of businesses in Michigan that are undergoing digital transformation,” Megaport Chief Commercial Officer Peter Hase said. “Our deployment to 123NET expands our services availability and positions us to support the needs of their customers, helping them access vital cloud resources for their business.” 

 Michigan businesses depend on 123NET to support and safeguard their data and networkThe four data centers located in the Detroit and Grand Rapids areas serve as connectivity hubs, or edge data centers, with optional routes in and out of Michigan, increasing redundancy. This direct link between Megaport and 123NET brings the world’s largest cloud providers to the Michigan market.  

“Growing connectivity options in Michigan is our primary goal, and this is an example of how we’re achieving that,” Noah Lessaris, Strategic Accounts at 123NET, said about the expansion. “Adding cloud solutions to our 20MW, 2(N+1), Tier lll facility is critical to deliver on the increasing demand for future-proof data center and connectivity solutions.” 

Unlike traditional data center providers, 123NET also owns and operates dense fiber and fixed wireless access networpaired with the carrier-neutral data centersClients leverage the various services to meet their unique business requirements. 

ABOUT MEGAPORT 

Megaport is a global leading Network as a Service provider. Using Software Defined Networking (SDN), the Company’s global platform enables customers to rapidly connect their network to other services across the Megaport Network. Services can be directly controlled by customers via mobile devices, their computer, or our open API. Megaport connects more than 1,800 customers in over 600 enabled data centers globally.  www.megaport.com. 


ABOUT 123NET
 

123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX),123NET operates Michigan’s largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others. 

123NET’S MISSION: BUILDING NETWORK TO MAKE MICHIGAN COMMUNITIES AND BUSINESS THE BEST CONNECTED ON THE PLANET. 

DET-iX Reaches New Heights – 200Gbps Milestone

SOUTHFIELD, MI., May 28, 2020 – Earlier this month, the Detroit Internet Exchange (DET-iX) soars to new heights by surpassing another milestone by reaching over 200Gbps. This news comes one month after achieving 150Gbps.  

The DET-iX was founded in 2014 with nine members. As of May 2020, it has grown to 48 members and continues to rise to new heights. It is one of the largest not-for-profit internet exchange points in the world. DET-iX connects Michigan communities and businesses, allowing members to pass direct traffic freely.

“The DET-iX like other internet exchanges is a simple topology. However, we have an advantage of a 123NET 4,500-mile metro fiber network. This combination allows easy access for members to extend connectivity from the DET-iX to the end users.  For many members, over 60% of their total internet traffic is flowing through the DET-iX for free. ”

Ryan Duda, DET-iX Founder & 123NET CTO 

With new members joining every month, the DET-iX is consistently pushing bandwidth boundaries and connecting new networks. Current members range from local communities to Fortune 500 companies that include automotive, education, telecommunication partners and streaming providers. 

ABOUT DET-iX 

The Detroit Internet Exchange (DET-iX) is a not-for-profit Regional Internet Exchange Point (IXP) with a switching fabric expanding throughout Michigan. Membership and ports are free. The collaboration of carriers, ISP’s, content providers and enterprise businesses connected to DET-IX allows for traffic to be exchanged freely, rather than paying upstream service providers for the connection and traffic. For more information, visit www.detroitix.com.

ABOUT 123NET

123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.

OUR MISSION:

BUILDING NETWORK TO MAKE MICHIGAN COMMUNITIES AND BUSINESS THE BEST CONNECTED ON THE PLANET.

123NET Reaches the 1,500th Fiber Lit Commercial Building Milestone

SOUTHFIELD, MI., May 14, 2020 – Earlier this week, 123NET, Inc. (123NET) marked a milestone by installing high-speed fiber into more than 1,500 commercial buildings. This achievement comes less than one year after the company announced that it had hit the 1000 lit commercial building milestone back in 2019.

“The fiber team here at 123NET has grown substantially over the years and now includes over 100 team members. Each and every one of them has helped us achieve this awesome milestone. We couldn’t be happier to be able to extend our fiber network into 1,500 buildings.”

Chuck Irvin,123NET Director of Network Development

Currently, 123NET has nine in-house fiber crews. They work diligently building fiber infrastructure throughout Michigan, along with in-house permitting and fiber design departments, which all contribute to the completion of fiber projects. Irvin is already looking to the future for the company’s next breakthrough benchmark. “Milestones are great to celebrate, but we won’t revel in it for too long,” Irvin said. “We are already looking forward to the day we reach 2,000 lit buildings!”

123NET’s network spans across the state of Michigan connecting local communities and businesses alike with fiber engineered to be symmetrical, dedicated and scalable to fit all company bandwidth needs. The company continues to focus on providing businesses high-speed, reliable network connectivity as it builds toward its next goal.

ABOUT 123NET

123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.

OUR MISSION:

BUILDING NETWORK TO MAKE MICHIGAN COMMUNITIES AND BUSINESS THE BEST CONNECTED ON THE PLANET.