Customer Spotlight – Jekyll and Hyde


Jekyll and Hyde


123NET Fiber Voice & Data Solutions



Number of Employees:



Jekyll and Hyde is an advertising, marketing, and communications firm with over 25 years of experience. They have two core business areas: direct response advertising and marketing and brand advertising. Their direct focus is to grow sales and market-share for challenger brand consumer-packaged goods.


Beyond the basic requirements of an internet service provider (ISP), Jekyll and Hyde searched for a provider that could go above and beyond just fast internet. They needed a partner to provide transparency, great communication, and proactive capabilities for any future issues.


123NET’s expansive network in Redford made them an excellent candidate for fiber services. Jekyll and Hyde opted for a fiber voice and internet solution to consolidate their services onto one dedicated provider.


123NET Voice and Data Solutions provided Jekyll and Hyde with high-speed internet and reliable voice services. Communication was a large priority for Jekyll and Hyde. 123NET’s Project Manager Carol Johnsonbaugh, and Account Manager Dan Lang kept the company informed during the project and provided excellent options for continued growth.

When the agency was under a tight timeline to move their company headquarters from Redford to Northville, the strong partnership between 123NET and Jekyll and Hyde made continuing services an obvious choice. They needed to seamlessly transition their existing 123NET Voice and Internet Services to their new building. 123NET was able to install a temporary fixed wireless solution under a condensed timeline while constructing fiber to the new Northville location.  

“123NET was capable, efficient, and exact with my latest project with them. From inception to final delivery, every part of the evolution was handled by professional, friendly people always willing to go the extra mile to make sure I had what I needed. Keep up the great work guys.”

Matthew Umbarger

Director of Creative and Production, Jekyll and Hyde

What is Microwave Technology?

Microwave Technology, a line-of-sight wireless communication, uses specialized equipment to transmit and receive radio frequency (RF) over long distances without the use of wires or cables. Specific RF allows information to be transmitted through extreme weather conditions such as rain, hail, snow, dust, or even smoke.

History Behind Microwave Technology:

In 1865, James Clerk Maxwell used his famous “Maxwell’s equation” to predict that electromagnetic waves existed. In 1888, Henrich Hertz, proved the existence of these waves by building an instrument that not only produced but detected microwaves. After his experiment, other inventors became aware of wireless communications based on their microwave knowledge. This is the origin of the many kinds of wireless communication including AM/FM Radio, 2-Way radio technology, radar systems and the communication systems utilized in telecom industry today.  

Utilizing Microwave Technology in the Form of Fixed Wireless:

Fixed Wireless is communication between multiple points of presence that utilizes Microwave RF to transmit high-speed data. These frequencies permit high bandwidth and low latency, which increases end user productivity. By utilizing fixed wireless, companies eliminate the need for costly and time-consuming installation of cable or local phone lines. There are many advantages for companies that use fixed wireless such as scalable bandwidth, network diversity, and quick installation.  

How 123NET can Help:

123NET’s Fixed Wireless offers ethernet connectivity, supplied by microwave technology. This solution offers a high-speed access alternative for businesses, allowing your company to look past build-out costs and permits with a faster installation timeline. 123NET’s Fixed Wireless can be used as a primary, temporary, or a redundant solution.

Benefits of 123NET Fixed Wireless:

  • Quick Installation 
  • Cost-Effective 
  • Secure 
  • Reliable 
  • Scalable Bandwidth 
  •  Service-Level Agreement 
  • 24/7/365 NOC Support


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others. 



Breaking Up with Your Internet Service Provider (ISP)

Slow internet, downtime, high costs or support are issues that lead companies to switch providers. Deciding to leave can be challenging, but the process does not have to be. If your current provider cannot support everyday business needs, this may be the time to consider a new alternative.

Before looking at a new internet provider, it is best to review existing services and determine if your ISP is fulfilling current and future business needs. At this time, companies consider increasing their bandwidth, adding a redundant connection, or reviewing failover solutions.

Steps for Transitioning:

STEP 1: Understand Your Current Contract

Knowing your contract end date is important, but the best time to start your research is while you are still contracted. Best case practices recommend businesses start their research 6-9 months before the contract end date to avoid hefty month-to-month or early-termination fees.

STEP 2: Installation Checklist

Setting your new installation service date will help determine when to end services with your old Internet Service Provider (ISP). Your business will need to determine:

  • Onsite Contacts
  • DNS Record Updates
  • Location of New Service Provider Equipment
  • Updates to Internal Network Cabling
  • Firewall/Router Upgrades
  • Notify Employees of Change
  • Impact on Current Software

STEP 3: New ISP Turn-Up

The best time to migrate your ISP is away from peak business time. Your internal staff or IT consultant should be made available to assist with the transfer of services.

STEP 4: Cut the Connection

You will have to determine when the best time is to end old services, to help ensure business continuity, both ISPs should remain active until the migration is complete. Before canceling, coordinate with your old provider the best way to return any equipment.

123NET’s team of dedicated professionals assists businesses with transitioning and upgrading to high-speed fiber and fixed wireless solutions.

Learn more about 123NET’s Dedicated Internet.

Discover more about the 7 Essential Considerations for Choosing ISPs.


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others. 



123NET Donates Network Connection to Detroit COVID-19 Testing Site

SOUTHFIELD, MI., Monday, March 30, 2020 – The City of Detroit began a drive-thru coronavirus (COVID-19) testing site at the Michigan State Fairgrounds on Friday, March 26, 2020. Prior to arrival at the site, a doctor must prescribe you be tested and schedule you an appointment between 9:00 a.m. and 7:00 p.m. any day of the week. They can call 313-230-0505.

The State Fairgrounds’ site can administer an estimated 400 tests a day over the next six weeks at an average 50 cars an hour while providing results five days later. This testing site is the result of a partnership between Detroit Medical Center, Henry Ford Health System, Trinity Health Systems, Macomb County, Oakland County, Wayne County, and the City of Detroit. In response to the community’s need, 123NET is aiding in this partnership with a donation of 50 Mbps of high-speed carrier-grade symmetrical fixed wireless internet to the testing site for collecting, inputting, and processing medical data.

123NET is proud to be helping out local communities during these current conditions.

“We want to enable our communities to achieve their goals without worrying about reliable connectivity. I feel proud that our leadership is committed to the community and has stepped up to help Metro Detroit and Southeastern Michigan.”

Heather Garey, 123NET Agent Manager

“If there is any other way we can enlist our network, resources, or expertise to assist in the community fight against COVID-19, please reach out as we’re looking to help.”

Chuck Irvin, 123NET Director of Sales & Network Development

For more information on the COVID-19 test site:  

123NET remains dedicated to expanding its existing network of 1500+ fiber lit buildings and 55+ Fixed Wireless PoP sites with the latest, most reliable, and secure technologies available. 123NET’s network also includes 4,000+ route miles of proprietary fiber, four Tier 3 data centers, and is home to the Detroit Internet Exchange (DET-iX).


123Net Increases Wireless Internet Footprint to Support Mobility

SOUTHFIELD, Mich., January 21, 2019 – 123Net, Michigan’s largest private provider of Fixed Wireless, has added their newest Point of Presence (PoP) site in Romulus, north of Detroit Metropolitan Airport. Businesses in Romulus, Wayne, and Westland can now benefit from dedicated, symmetrical Internet connectivity at up to 1 Gbps speed.

123Net deployed this PoP site for two main reasons, to continue to support the mobility movement throughout Metro Detroit, and to increase the redundancy of their current network infrastructure. This PoP site is servicing a major automotive OEM, creating a reliable, low-latency connection, enabling large data transfers throughout their campus. 123Net is also building a ring between this new site, and several other nearby PoP sites, increasing density and redundancy of its network.

Adding bandwidth capacity and expanding coverage in the business-dense pockets of Romulus, Wayne and Westland areas, provides businesses with dedicated internet options traditionally lacking in the region. Businesses will benefit from faster download speeds and data transfer speeds, along with enhanced voice services.

The organization now has 57 Fixed Wireless PoP sites strategically located across Michigan and remains committed to providing customers with the latest, most reliable and secure technologies available. 123Net’s fixed wireless network is backed by almost 4,000 route miles of proprietary fiber and four Tier 3 data centers.

For more information on how your business can benefit from 123Net’s latest wireless PoP site, visit: Fixed Wireless.

Temporary Wireless is Key to Events Requiring High Capacity Internet

TEDx, Detroit Jazz Fest, and Electronic Music Festival rely on 123Net’s premier event wireless, because it provides quick and easy high-speed internet access. Fixed Wireless technology is a highly effective solution for concerts, trade shows, conferences, and much more.

When organizing an event, finding a dependable, high-speed internet connection is always a concern. Premier event wireless solutions simplify this challenge by creating a temporary, reliable internet solution that is rapidly deployed and does not require a long-term commitment. Premier event wireless gives event-goers access to high-capacity applications needed to send pictures, stream videos, and much more.

Rapid Deployment

Fixed Wireless can be up and running in as little as 7-14 days. Traditional internet solutions require more time and effort from the service provider. With premier event wireless, organizers can plan weeks ahead instead of months.


Temporary Fixed Wireless is far more versatile than traditional internet services. Bandwidth is easily scalable, ensuring that specific requirements are met. Wireless internet provides service in hard-to-reach areas where physical cables are not available. If events are held in an area limited by infrastructure or other restrictions, customers can simply have a Fixed Wireless receiver installed for connectivity.

Reliable, Low Latency Internet

Temporary Fixed Wireless offers premium quality without the hassle. Towers transmit narrow beams, limiting interference. This helps lower latency and improve overall connectivity. Fixed Wireless beams are also secured by 128-Bit AES Encryption, protecting customers’ confidential information.

Traditional internet options are often more expensive and time-consuming. Wireless networks are installed with far less construction, reducing overall cost. After events, Fixed Wireless equipment can be quickly dismantled upon request.

123Net’s premier event wireless provides dedicated, symmetrical speeds up to 10 Gbps, along with the flexibility to scale bandwidth to your specific requirements. If your event requires reliable, high-capacity internet, 123Net’s premier event wireless will deliver. For more information, visit https://www.123.net/fixed-wireless/