Wholesale Partner Spotlight – RJ Telecommunications


RJ Telecommunications grew their relationship with 123NET based on mutual goals of augmented network growth in fiber and wireless but also providing customer service and helping their clients in a North Star Decision Making Process.

Wholesale Partner:

RJ Telecommunications

Number of Employees:



RJ Telecommunications began as a company, focused on Cat3/Cat5 Cabling and Nortel Norstar Option switch work. With Nortel going out of business, RJ began to focus its attention on finding their customers another solution. Previously, they connected Nortel Norstar together via the internet and asterisk to allow customers with locations in other states and countries to have calls without a high cost.


Serving Michigan since 1995 to offer excellent customer service with a proven track record of providing and installing telecommunications’ service and equipment.

Services Offered:

Voice, Fiber, Colocation & Other Network Services

Primary Industries Served:

Automotive, Real Estate & Healthcare

Partnership Opportunity:

The mutual advantage came in RJ’s creation of a new revenue stream with premier services to their current customer base and their shared goals with 123NET in being like-minded and working hard to benefit both parties.

RJ Telecommunications and 123NET have spent over a decade working together. In the beginning, there was only one data center and the 123NET offices took up half of the first floor. With 123NET growing and its presence in Michigan increasing, as a result, RJ Telecommunications knows they can rely on 123NET for projects or issues they need assistance with. Excellent customer service continues to stem from this partnership.

Mutually-Beneficial Solution:

With a philosophical backbone and focus on customer service, RJ Telecommunications and 123NET found that they could rely on one another with flexibility in areas such as design and implementation whenever a situation arises. As they grow together in different areas, especially Fiber and Wireless, the two endeavor to increase their partnerships across new projects and campaigns in the future.

About Mark Friday, VP OF RJ Telecommunications:

Mark Friday became interested in technology when he was a kid. He was breaking and fixing the lone computer that was used by everyone in the house. Coming to learn from mistakes and others in the field, he continued to increase his knowledge. The career, he says, chose him. Like most teenagers, Friday started working at the local Meijer in Brighton, where he met the daughter of Robert Jeneraux, the founder of RJ Telecommunications. Through a solid recommendation from his daughter and introduction to Robert, he has worked there for 16 years, becoming Vice President and part-owner of the company.

Under his leadership, he learned a lot of old-school telecom and helped modernize the company with only one customer that had a traditional PBX hanging on the wall. Friday and his company are proud of how far they’ve come and continue to research and plan to continue to grow as well as change with technology. Beyond technology, Friday is interested in movies and if he wasn’t in this field, he would have opened up his own movie theater. He hopes to continue to grow RJ and work with like-minded technologically-interested professionals. 

“This is really an easy answer, reliability! We have SIP Trunks, PRIs, Fiber, Fixed Wireless, and 4G circuits with 123NET. If 123NET was not reliable, we would have been long gone a while ago. Like I have always said to my employees and to 123NET staff, RJ can only be as good and reliable as 123NET is.”

Mark Friday

Vice President, RJ Telecommunications

e: mfriday.rj@outlook.com
p: 248.442.2100
w: rj10.com

Customer Spotlight—FlexTech High School


The high school aimed to upgrade its network and phone system with DVAD and SIP. This provided faster connectivity for their internet, voice, and business needs.


FlexTech High School





Employee Number:



FlexTech High School began as a vision in 2009 when a small group of innovative educators designed a high school that could address meeting the needs of all their students. The high school provides students with essential skills, allowing them to succeed in college, work, and citizenship. The educators agreed upon a few non-negotiable program elements: real-world connections, personalization, adult world interaction, and mission-driven decision making. FlexTech High School strives to merge technology with content in a structure that honors the interests, intellect, and talents of the 21st century high school student.


FlexTech High School had to seek a solution that provided connectivity for their high school and staff phone system. 123NET’s SIP offered a reliable solution to boost their phone service, as well as grant a robust network infrastructure for their high school.


The goal focused on ensuring dedicated network and voice solutions that provided robust connectivity and reliability for the high school. 123NET’s objective was to solve their network and voice needs through DVAD and SIP, which let the law firm upgrade its network foundation.


Updating FlexTech High School’s network base allowed them to have reliable and robust connectivity for the high school’s internet and voice needs. This always enables them to remain connected and stay in communication always as an educational institution.


“If I had to summarize my experience with 123NET, I would say that it was so simple and easy. From the sales reps to the techs, everyone was easy to work with and very friendly! Working with 123NET doesn’t feel like working with, ‘just another ISP.’ It feels like working with a family who cares about our needs and tries their utmost to provide the best possible service and support!”

Trevor Leffert, IT Director, FlexTech High School

123NET Constructs 52-Mile Dark Fiber Ring for Tier-1 Carrier

SOUTHFIELD, MI., Tuesday, November 24, 2020 – 123.Net Inc (123NET), a Michigan data center and network services provider, has signed a deal with a Tier-1 carrier for a 52-mile large dark fiber ring in the Greater Grand Rapids Area.

This new construction of dark fiber will open up connectivity options for the carrier and its customers presently as well as in the future.

123NET Carrier Relations Manager Bob Evenson said the deal represents a major achievement of a nimble and regional carrier helping a Tier-1 IP provider.

“Our dark fiber solution proves how important regional carrier partnerships are to helping Tier-1 partners arrive at their network goals,” Evenson said.

Evenson added this continues 123NET’s commitment to growing network for Michigan communities and businesses.

“Partnerships with carriers let us build network that will have a fundamental impact on the state of Michigan,” Evenson said. “Our pledge to Michigan municipalities and companies for network growth has never been stronger than it is now.”

Evenson said it continues 123NET’s business and community-focused dark fiber network builds for different carriers active in the state.

“123NET’s flexible custom dark fiber network options in Michigan continue to seek opportunities with our different carrier partners across the state,” Evenson said. “We welcome any chance to offer connectivity options to other carriers in need that seek additional network in the state.” 

123NET Sales and Network Development Director Chuck Irvin said one-third of 123NET’s business comes from the Grand Rapids market.

“This new ring brings 123NET’s full suite of fiber services to thousands of additional business customers along the route,” Irvin said. “It also allows us to upgrade services to our existing customers by offering diverse paths back to our network, the Detroit Internet Exchange, or one of the many great data centers in the Grand Rapids market, including DC1.”


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. As home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers, peering with technology leaders such as Google, AWS, GM and others. 




The Detroit Internet Exchange (DET-iX) is a not-for-profit Regional Internet Exchange Point (IXP) with a switching fabric expanding throughout Michigan. Membership and ports are free. The collaboration of carriers, ISP’s, content providers and enterprise businesses connected to DET-IX allows for traffic to be exchanged freely, rather than paying upstream service providers for the connection and traffic. For more information, visit www.detroitix.com.


Next Generation 911

Changes in Michigan law surrounding Public Act 30 of 2019 led many 123NET customers to question what changes they might need to make to their phone systems to remain compliant with new 911 regulations. Addressing this question is best accomplished by first discussing how a 911 call works. 

Dialing 911, interacting with a dispatcher, and having emergency services dispatched to your location in the event of an emergency has traditionally been a very straight forward process. Prior to cellular devices, a person used a land line telephone to place the call. That phone number, 555-1212, for example, is associated with a service address called an Automatic Number Identification (ANI). When that number dialed 911, the ANI was used to retrieve the Automatic Location Identification (ALI). Contained in the ALI is the caller’s telephone number and the service address that is associated with that number. This information could pinpoint the specific location of the person who dialed 911 and is also routes the call to the correct Public Safety Answering Point (PSAP). A PSAP is a facility equipped and staffed to receive calls to 911 directly. However, technology evolved with the advent of cell phones and other mobile communication devices. This evolution created a need for the systems and training methods of every PSAP to evolve as well. This has proven to be a challenging task as the evolution has often outpaces the rate of change and upgrade capability of many PSAP’s across the state and country. 

A Brief History of 911 

  • November 1967, the FCC and AT&T meet to discuss the means of establishing a universal emergency number that could be implemented quickly. In 1968, AT&T announced it would establish the digits 911 (nine-one-one) as the emergency code throughout the United States.
  • February 16, 1968, in Haleyville, Alabama Senator Rankin Fite completes the first 911 call made in the United States.
  • By the end of the 20th century, some type of 911 service covers approximately 96% of the geographic US. 

In order to better understand the challenges, one must examine how 911 calls changed over the years. To accomplish this task, the State of Michigan formed a committee, developed a plan, and took great strides to implement systems and train their staff to make its PSAP’s Next Generation 911 (NG911) capable. The committee found in 2018 Michigan PSAPs reported answering 6,647,344 calls on 911 lines. This figure included wire line, wireless, and voice over internet protocol (VoIP) calls. Wireless calls accounted for over 5.2 million of that total. This left many calls reaching local PSAP’s with no ALI information. Correlating an address with a mobile device’s location has been addressed in several ways over the years. Initially, the Federal Communications Commission (FCC) stated that all 911 calls must be relayed to a call center, regardless of the mobile phone user being a customer of the network used. 

  • E911 Phase 1 stated wireless network operators must identify the phone number and cell phone tower used by callers within six minutes of a PSAP request. 
  • E911 Phase 2 said they must provide the latitude and longitude of callers within 300meter radius under six minutes of a request by a PSAP. Phase 2 guidelines were to be met by September 11, 2012.  

Keeping Up with Technology

In more recent history, the State of Michigan took steps to implement NG911 services to its local PSAPs. This infrastructure will allow people to use modern technology such as text messages, photos and videos to help first responders identify their exact location. The benefits do not stop there. NG911 brings along with it, increased network reliabilityimproved network response times and the ability to more easily transfer calls from one PSAP to another. These enhancements mean better support for people dialing or texting 911 for emergency services. According to Michigan’s 911 Committee and as of June 2019, most Michigan counties have migrated or are migrating to IP based NG911 services. At present time, more than 65% of Michigan’s population are served by text-to-911 services. 

The changes addressed by Public Act 30 of 2019 will assist first responders by supplying them with additional location data (See example below) that is associated with the ALI information when dialing 911. Specific requirements regarding potential changes can be found in the Guidelines for Mutli-Line Telephone Systems Document

Example of ALI with Additional Location Data

  • (555) 555-1212 12:23 08/10/20  
  • 100 MAIN RD 

123NET customers are encouraged to review the guidelines and submit any necessary changes to the 123NET Projects Team, who can help ensure they remain compliant with 911 guideline changes when enforced after December 31, 2020.  

About 123NET

123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.








MGCB Approves 123NET as Gaming Vendor

SOUTHFIELD, MI., Tuesday, November 10, 2020 – The Michigan Gaming Control Board (MGCB) has approved 123.Net Inc. (123NET), a Michigan data center and network services provider, as a registered vendor. Subject to certain requirements, this approval authorizes online gaming operators to host their servers in 123NET Data Centers.  

The MGCB, founded in November 1996, oversees casino gaming licensing, regulation, and operations in the State of Michigan. It also regulates gaming equipment manufacturers, distributors, and suppliers. 

As technologies and services have changed in the industry, so have guidelines and regulations. Sports betting and iGaming operations were legalized in Michigan in November 2019 by the State Legislature, being one of the first states to permit the services in the United States. The MGCB authorized onsite sports betting for the Detroit-based casinos, beginning March 11, 2020, with Mt. Pleasant’s Soaring Eagle and other Michigan casinos to follow. Rulemaking for online gaming is in progress and expected to be published in early 2021. 

Unlike the traditional model of strictly brick and mortar gaming, the new iGaming industry segment has added online and on-demand capabilities generating new requirements and challenges for both operators and vendors. iGaming operators’ plans call for selection and deployment in strategic edge facilities that are highly secure and connected with 24/7/365 on-site support. 123NET Data Centers fulfill compliancy and performance criteria designed to provide the best user experience for Michigan participants.  

MGCB Executive Director Richard Kalm said the partnership between casinos and iGaming vendors helped streamline the process. 

 “The casinos and their suppliers helped us by their timely efforts to share information we needed to authorize the [online] gaming,” Kalm said. “This new gaming opportunity has been highly anticipated, and we hope citizens will enjoy it and see benefits from additional revenue to both the state of Michigan and the city of Detroit.” 

Noah Lessaris, 123NET Strategic Accounts, has helped lead the efforts in the segment and is welcoming the online gaming industry into the 123NET Data Centers.  

“Like many applications used by Michiganders, our team finds it rewarding that user’s infrastructure as well as gameplay applications will be supported by our Network and Data Centers,” Lessaris said. “It’s a big boost to Michigan sports fans as Big Ten Football is getting started along with additional collegiate fall and winter sports.” 


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. As home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers, peering with technology leaders such as Google, AWS, GM and others.  




123NET Voice Services Reveal Salesforce Hosted IP PBX Integration

SOUTHFIELD, MI., October 6, 2020 – 123.Net Inc. (123NET), a M­­­ichigan data center and network services provider, is empowering its Hosted IP PBX customers with Salesforce’s CRM. This enables them to interact with possible opportunities and customers by centering telephone communication in their sales software.

The integration also permits for inputting call outcomes, scheduling follow-ups, and the creation of leads from incoming opportunities. It authorizes for each contact’s details to be displayed for incoming calls and tracking for average lead time response, weekly lead call activity, time of day for lead calls, and call duration per representative.

The Salesforce CRM will be configured with the 123NET Hosted IP PBX Product, connected and managed by a hosted engineer via desktop or smart device on the 123NET application with full configuration.

123NET Hosted Services Manager James Kessler said this newest integration allows our business partners to be more effective with their time.

“Finding new ways to increase productivity for our business partners continues to be a focus as we move forward with new system integrations,” Kessler said. “123NET’s Hosted IP PBX Salesforce CRM integration provides seamless call information sharing between the popular Salesforce platform and our Hosted IP PBX system.”

Kessler also said it provides businesses different ways for interacting with their customers.

“This makes it easier for your sales team to log their calls and track their customer interactions,” Kessler said.

Forthcoming announcements on future 123NET Hosted IP PBX integrations will be announced as revealed.



123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.