What is Microwave Technology?

Microwave Technology, a line-of-sight wireless communication, uses specialized equipment to transmit and receive radio frequency (RF) over long distances without the use of wires or cables. Specific RF allows information to be transmitted through extreme weather conditions such as rain, hail, snow, dust, or even smoke.

History Behind Microwave Technology:

In 1865, James Clerk Maxwell used his famous “Maxwell’s equation” to predict that electromagnetic waves existed. In 1888, Henrich Hertz, proved the existence of these waves by building an instrument that not only produced but detected microwaves. After his experiment, other inventors became aware of wireless communications based on their microwave knowledge. This is the origin of the many kinds of wireless communication including AM/FM Radio, 2-Way radio technology, radar systems and the communication systems utilized in telecom industry today.  

Utilizing Microwave Technology in the Form of Fixed Wireless:

Fixed Wireless is communication between multiple points of presence that utilizes Microwave RF to transmit high-speed data. These frequencies permit high bandwidth and low latency, which increases end user productivity. By utilizing fixed wireless, companies eliminate the need for costly and time-consuming installation of cable or local phone lines. There are many advantages for companies that use fixed wireless such as scalable bandwidth, network diversity, and quick installation.  

How 123NET can Help:

123NET’s Fixed Wireless offers ethernet connectivity, supplied by microwave technology. This solution offers a high-speed access alternative for businesses, allowing your company to look past build-out costs and permits with a faster installation timeline. 123NET’s Fixed Wireless can be used as a primary, temporary, or a redundant solution.

Benefits of 123NET Fixed Wireless:

  • Quick Installation 
  • Cost-Effective 
  • Secure 
  • Reliable 
  • Scalable Bandwidth 
  •  Service-Level Agreement 
  • 24/7/365 NOC Support


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others. 



Breaking Up with Your Internet Service Provider (ISP)

Slow internet, downtime, high costs or support are issues that lead companies to switch providers. Deciding to leave can be challenging, but the process does not have to be. If your current provider cannot support everyday business needs, this may be the time to consider a new alternative.

Before looking at a new internet provider, it is best to review existing services and determine if your ISP is fulfilling current and future business needs. At this time, companies consider increasing their bandwidth, adding a redundant connection, or reviewing failover solutions.

Steps for Transitioning:

STEP 1: Understand Your Current Contract

Knowing your contract end date is important, but the best time to start your research is while you are still contracted. Best case practices recommend businesses start their research 6-9 months before the contract end date to avoid hefty month-to-month or early-termination fees.

STEP 2: Installation Checklist

Setting your new installation service date will help determine when to end services with your old Internet Service Provider (ISP). Your business will need to determine:

  • Onsite Contacts
  • DNS Record Updates
  • Location of New Service Provider Equipment
  • Updates to Internal Network Cabling
  • Firewall/Router Upgrades
  • Notify Employees of Change
  • Impact on Current Software

STEP 3: New ISP Turn-Up

The best time to migrate your ISP is away from peak business time. Your internal staff or IT consultant should be made available to assist with the transfer of services.

STEP 4: Cut the Connection

You will have to determine when the best time is to end old services, to help ensure business continuity, both ISPs should remain active until the migration is complete. Before canceling, coordinate with your old provider the best way to return any equipment.

123NET’s team of dedicated professionals assists businesses with transitioning and upgrading to high-speed fiber and fixed wireless solutions.

Learn more about 123NET’s Dedicated Internet.

Discover more about the 7 Essential Considerations for Choosing ISPs.


123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others. 



Wholesale Partner Spotlight – RJ Telecommunications


RJ Telecommunications grew their relationship with 123NET based on mutual goals of augmented network growth in fiber and wireless but also providing customer service and helping their clients in a North Star Decision Making Process.

Wholesale Partner:

RJ Telecommunications

Number of Employees:



RJ Telecommunications began as a company, focused on Cat3/Cat5 Cabling and Nortel Norstar Option switch work. With Nortel going out of business, RJ began to focus its attention on finding their customers another solution. Previously, they connected Nortel Norstar together via the internet and asterisk to allow customers with locations in other states and countries to have calls without a high cost.


Serving Michigan since 1995 to offer excellent customer service with a proven track record of providing and installing telecommunications’ service and equipment.

Services Offered:

Voice, Fiber, Colocation & Other Network Services

Primary Industries Served:

Automotive, Real Estate & Healthcare

Partnership Opportunity:

The mutual advantage came in RJ’s creation of a new revenue stream with premier services to their current customer base and their shared goals with 123NET in being like-minded and working hard to benefit both parties.

RJ Telecommunications and 123NET have spent over a decade working together. In the beginning, there was only one data center and the 123NET offices took up half of the first floor. With 123NET growing and its presence in Michigan increasing, as a result, RJ Telecommunications knows they can rely on 123NET for projects or issues they need assistance with. Excellent customer service continues to stem from this partnership.

Mutually-Beneficial Solution:

With a philosophical backbone and focus on customer service, RJ Telecommunications and 123NET found that they could rely on one another with flexibility in areas such as design and implementation whenever a situation arises. As they grow together in different areas, especially Fiber and Wireless, the two endeavor to increase their partnerships across new projects and campaigns in the future.

About Mark Friday, VP OF RJ Telecommunications:

Mark Friday became interested in technology when he was a kid. He was breaking and fixing the lone computer that was used by everyone in the house. Coming to learn from mistakes and others in the field, he continued to increase his knowledge. The career, he says, chose him. Like most teenagers, Friday started working at the local Meijer in Brighton, where he met the daughter of Robert Jeneraux, the founder of RJ Telecommunications. Through a solid recommendation from his daughter and introduction to Robert, he has worked there for 16 years, becoming Vice President and part-owner of the company.

Under his leadership, he learned a lot of old-school telecom and helped modernize the company with only one customer that had a traditional PBX hanging on the wall. Friday and his company are proud of how far they’ve come and continue to research and plan to continue to grow as well as change with technology. Beyond technology, Friday is interested in movies and if he wasn’t in this field, he would have opened up his own movie theater. He hopes to continue to grow RJ and work with like-minded technologically-interested professionals. 

“This is really an easy answer, reliability! We have SIP Trunks, PRIs, Fiber, Fixed Wireless, and 4G circuits with 123NET. If 123NET was not reliable, we would have been long gone a while ago. Like I have always said to my employees and to 123NET staff, RJ can only be as good and reliable as 123NET is.”

Mark Friday

Vice President, RJ Telecommunications

e: mfriday.rj@outlook.com
p: 248.442.2100
w: rj10.com

Customer Spotlight—Jack Demmer Ford


The automotive group modernized its current network architecture with dedicated and redundant fiber, MPLS, wireless and voice services solutions.


Jack Demmer Ford





Employee Number:



The Jack Demmer Automotive Group story began with the namesake, Jack Demmer spending time around his father, Charles, who originally sold used cars from their home and a small lot in Detroit. After graduating from Wayne State, Ford Motor Company granted them an Edsel franchise in 1957 which became Spitler-Demmer Edsel at a former gas station with a one-car showroom in Nankin Township. This later became Spitler Demmer Ford-Mercury in South Lyon, sharing space with a Ford tractor dealership.

In 1969, they moved to their present location with a 12-car showroom, two-lane service entrance, a body shop, a used car sales and reconditioning office, and an indoor vehicle delivery area. Jack Demmer bought out his partner and it became Jack Demmer Ford. The business opened its Lincoln-Mercury location in Farmington during 1998 and two-years later in 2000, acquired the former Krug Lincoln-Mercury in Dearborn which became Jack Demmer Lincoln-Mercury. After more than 60 years in business, the automotive group remains family-owned and operated.


With multiple locations and buildings, the Jack Demmer Automotive Group was looking for dedicated and redundant connectivity across their network as well as improved voice services. Thanks to 123NET’s DIA and MPLS, the group now has bandwidth throughout their business campuses. They also have an improved phone system that greatly increased communication between the locations and their clients.


123NET provided them with DIA and MPLS as well as voice services. The carrier was successful in improving their overall network infrastructure and delivered the reliability, redundancy and failover they required. This comprehensive solution equipped them to meet their immediate needs and allow flexibility for growth in the future.


Remaking Jack Demmer’s network foundation integrated redundancy, reliability, and IP failover. The additional voice solutions also enhanced overall communications. Both of these 123NET Business Solutions have permitted them to remain connected at all times as well as improve the dialogues taking place around the company.


“Our partnership with 123NET began with a careful and thorough evaluation of our existing network infrastructure and our desire for flexibility and future expansion. 123NET was able to provide several comprehensive plans for comparison and ultimately designed a solution custom-tailored that was specific to our needs.”

Brad Neilson, Dealer Operations Manager, Jack Demmer Automotive Group

Customer Spotlight—Storch Magnetics


The manufacturer aimed to upgrade its network and fasten its response time with 123NET DIA and Voice Services. This allowed more nimble and reliable connectivity for their internet and voice needs.


Storch Magnetics





Employee Number:

20 Employees & Growing


Storch Magnetics was founded by Edward A. Storch in 1952 as an industrial sales organization for home heating furnaces and leak detection fluids. Storch is the first company in the Midwest of the United States that specializes in industrial magnetic solutions. Once known as Storch Products, it eventually expanded to Storch Magnetics, which provides customers with design and manufacturing expertise. Headquartered in Livonia, Michigan, the company provides shipping locations to local, national, and international customers.


Storch Magnetics wanted a solution that allowed their response time to be quicker. 123NET’s Voice Services offered a reliable solution to boost their response time and DIA to supply a strong network infrastructure for their company.


The objective focused on ensuring dedicated network and voice solutions that allowed Storch Magnetics to improve their response time, as well as grant robust network connectivity to their company. 123NET’s SIP, LOOP, and Fax as well as DIA offered a dependable solution to boost their phone services and ensure proper connectivity.


Maturing Storch Magnetics’ network improves their response time, as well as provides reliable connectivity for their company. This allows them to stay connected and to remain confident in their voice and internet services.


“The communication, reliability, and stability 123NET have provided has been great. So far, it’s been a fantastic service and reassuring to have these services combined under one responsible provider.”

Matt Carr, President & CEO, Storch Magnetics

Expanding Dark Fiber Carrier Connectivity Into Novi, Canton & Warren

SOUTHFIELD, MI., September 29, 2020 – 123.Net Inc. (123NET), a Michigan data center and network services provider, is partnering with a multinational carrier to expand their network connectivity into 123NET’s Novi, Canton, and Warren Dark Fiber Routes over a five-year term and beyond. 



The carrier will splice into 123NET’s Dark Fiber Network Foundation across 51.29 miles in the Metro Detroit area, combining their fibers to allow customers to access information concurrently over long distances. 



123NET Carrier Relations Manager Bob Evenson believes 123NET’s Dark Fiber not only helps the carrier but offers their customers unique benefits. 



“What makes 123NET different is our offering of metro dark fiber to any of our customers, allowing unlimited bandwidth either for their own network needs or to connect end users, which is not a product most carriers have,” Evenson said. “We appreciate the continued partnerships we are able to build with our carrier partners.” 



Evenson also added this brings connectivity benefits to the Novi, Canton, and Warren communities. 



“Our work with this large carrier allows us to bring increased connectivity to Michigan communities,” Evenson said. “It continues our commitment to the municipalities within our state.” 



123NET continues to seek out other opportunities with additional carriers to assist them in growing their network. 









123NET is a Michigan-based Internet Service Provider (ISP) focused on equipping businesses with an industry-leading data center, network and voice services. Over a dozen Fortune 500 companies and thousands of Michigan businesses trust 123NET to provide them with world-class connectivity. Home of the Detroit Internet Exchange (DET-iX), 123NET operates one of the largest carrier-neutral data centers and peers with technology leaders such as Google, AWS, GM and others.













The Detroit Internet Exchange (DET-iX) is a not-for-profit Regional Internet Exchange Point (IXP) with a switching fabric expanding throughout Michigan. Membership and ports are free. The collaboration of carriers, ISP’s, content providers and enterprise businesses connected to DET-IX allows for traffic to be exchanged freely, rather than paying upstream service providers for the connection and traffic. For more information, visit www.detroitix.com.